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Great news!  Volumetrics is here! Using the volumetrics formula for Fruitfull® we
find that it has the most desirable number of one! Display Volumetrics Table
The March 7th issue of US News and World Report
has a cover story on Volumetrics. Volumetrics has also been
featured in many other cover stores including the prestigious Center
for Science in the Public Interest's Nutrition Action
Newsletter.
The Volumetrics diet
proposes a new scientific approach to
weight management based on the principle of satiety which is the
"feeling of fullness at the end of a meal."
Volumetrics is designed to help you lose weight safely,
effectively, and permanently without feeling hungry or deprived. Dr.
Barbara Rolls, who holds the endowed Guthrie Chair in Nutrition at
Pennsylvania State University, has spent more than twenty years
researching hunger and obesity and the factors that determine how we
eat. Additionally Barbara Rolls, Ph.D,
she has been president of the North American
Association for the Study of Obesity and the Society for the Study
of Ingestive Behavior, and has served on the advisory council of the
National Institutes of Health's Institute of Diabetes and Digestion
and Kidney Diseases. She is the author of three professional books
on food and nutrition and more than 170 academic articles. Dr. Barbara Rolls is now on the board of the
Jenny Craig weight-loss program, and she notes that Weight
Watchers® seems to be incorporating
aspects of Volumetrics as well
Basically the Volumetrics diet says that when
you eat food that is lower in calorie density you can get totally
full eating fewer calories. Therefore you can eat more and
consume less calories thereby losing weight without being constantly
hungry.
As the US News and World Report article
explains:
The formula. Energy
density is easy to calculate from a food label. Just divide the
calories in one serving by its weight in grams, and you have the
energy density of the food. To use Volumetrics for weight control,
Rolls recommends making up a large portion of the diet with foods
that have fewer calories in a serving than their weight in
grams, resulting in energy densities below 1 (most fruits,
vegetables, and low-fat dairy products). Also good are foods with
calories equal to or slightly greater than their weight, or an
energy density of 1 to 2 (beans, fish, chicken without fat or skin,
potatoes, pasta, rice, low-fat salad dressings). Foods that have two
or more times as many calories as their weight (ice cream, beef,
french fries, cheese, pretzels, full-fat salad dressings, chips,
cookies, bacon, oils) need to be controlled.
Using the volumetrics
formula for Fruitfull® we find that it has the most desirable
number of one!
Our 4 oz. Fruitfull®
bars have 118ml. (One ounce is approximately 30 grams.)
So any bar that is under 118 calories or slightly more is
fantastic. For example if you take a banana bar it has 110
calories. Divide 110 by 118 and you get less than one
(.93). | 
